Client; Tesco
Project; ‘Feed Your Christmas Spirit’
My role; Graphic Designer
Production Company; Iconoclast
Director; ALASKA (Gustavo Moraes & Marco Laver)
Production Designer; Carol Ozzi
Art Director; Max Lincoln
For Tesco's 2024 Christmas advert, "Helping Feed Your Christmas Spirit", I designed various gingerbread-themed set elements, including Tesco signage, pub signs, A-boards, and a bus stop, to bring the festive world to life.
I also created emotional storytelling through family photos (without a photoshoot), capturing different stages of their Christmas memories. Additionally, I designed a child’s drawing for flashbacks and crafted fictional 90s hair salon characters that morphed into gingerbread figures, adding a playful touch to the narrative.
Creating a world of Gingerbread and icing - set dressing - Tesco shop signage, pub signage, A boards and a bus stop
emotive storytelling with Family photos through the christmas past | child’s drawing and flashback versions
