Client; Infrafood Brands
Project; Rebrand and Packaging Design
My role; Graphic Designer and Art Director
Founded in 1973’s India Maaza has been providing fruit juices made from carefully selected fruits from Asia, South America and Africa. Now a $1 billion turnover brand.
Location and fresh quality ingredients inspired illustrations, storytelling elements and health driven icons. The original brand was brought forward through the premium rich colours giving a feeling of calm vibrancy. Maaza’s henna inspired patterns were incorporated into tropical scenes to give a unique twist to the standard look and feel.
