Client; Sunland Juices
Project; Rebrand
My role; Art Direction
Sunland Juices are packed with sun ray goodness and Infra Food Brands wanted to see how to bring their product forward in a competitive market. Working with the pictorial landscape of the Californian foothills we brought to life a brand that is fresh and crisp, with a full flavour density from farmhouse to home. To promote Sunland's positive benefits I convinced the stakeholders to switch to a biodegradable tetra pack, building trust with the consumer that these juices are great for our bodies and our planet.
